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The hugely popular online video community, YouTube, has announced the launch of its local Indian site.
YouTube India features a localized homepage and search functions, allowing them to create and share videos, discover the most popular and relevant videos in India, and connect with other Indian and global users. Eventually, YouTube India will have entirely "local" experience highlighting and featuring the content and functionality most desired by Indian users.
YouTube India features promoted videos, featured videos, and homepage promotions, localised user interface and help center, user support and community features (such as video ratings, sharing and content flagging), making it easier for the Indian YouTube community to search and view videos from India. Also, content uploaded by users in India will show up as "top favourites" and "recommended content" on the local YouTube site. The localized site also aims to facilitate connections among the large Indian NRI community.
YouTube has already signed partnerships, in India with Eros Entertainment, Rajshri Films, IIFA, Ministry of Tourism, IIT Delhi, NDTV, UTV, Zoom TV, India TV and Krishcricket.
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